Analysis and strategy of starbucks

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Starbucks Corporation: A Leading Specialty Coffee Retailer

Starbucks Corporation is an American business that is the world's top specialty coffee retailer, marketer, and roaster. Around 180,000 people work at Starbucks throughout 19,767 organization-licensed and operated outlets in sixty-two different countries. The fact that Starbucks Corporation intends to bring its tea and coffee brand to India in addition to opening 500 new outlets in China suggests that the company has a strategy in place for growing its international operations.

Macro Factors Influencing Starbucks

Due to the various contexts that have an impact on how businesses organizations like Starbucks Corporation work, their system is not totally autonomous (Hill, 2008, 9). Some of the macro factors that could impact Starbucks includes; legislation, environment, technological, social, economic, and political. The accompanying accurate information would demonstrate the developing household espresso utilization in India, consolidated to consider related statistic factors.

Attracting Customers in India

Despite the fact that India is customary a tea-drinking nation, drinking coffee has turned into a basic piece of the day by day routine among individuals living in southern India. Therefore, Starbucks corporation tends to have actual quality in attracting clients or whether there is only an impression of it being superior to anything that of competitors. Regardless of that, some conceivable systems to be considered by Starbucks with a specific end goal to keep up its market position are as per the following: procedure to recommence the Starbucks brand name, product differentiation, rewards and privilege card programs. Starbuck corporation has an effective position of expanding especially after productively ascending through the influences of economic crisis. Hence, India should be the next nation for Starbucks subsequent expansion because it offers a conducive opportunity for strategic placement, increases market share, and high profitability about Starbucks resources.

February 01, 2023
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Business

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288

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