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E-commerce for business is beneficial and vital for companies in the contemporary business context. Lately, the online business model, initially designed for only the privileged, is shifting to be more noticeable in the global market. This work will describe the advantages of online business, such as the expansion of services and products, the improved efficiency of marketing, and the quickening in buying and selling. Online business is a meaningful way to increase the reach of services and products. In most instances, you find that a business person desists from dealing in a wide array of products due to the limitation of space, since a bigger space in their business premises translates to more rent to be paid. However, that is not the case with an online business. Most of other transactions are done online, such that the only space needed is for storage. In fact, some of the business people do online business in such a way that they only get the product from the supplier after the customer has orders for it. Furthermore, with online business you can even work from home (Sweeney & Sweeney 2010, pp.100-101).
With the current increase in the use of the internet all over the world, the online business provides a great forum for marketing. As such, it offers much more effective marketing platforms. For instance, while doing online business, the sellers get to advertise their products on the social media platforms like Facebook, Twitter, Instagram among others (White 2013, pp.4). In such a case, it is even more effective than the traditional mechanisms of advertisement because they can make their marketing interactive. According to Sweeney & Sweeney ( 2010 pp. 100), online presence also allows for blogging; a means of marketing that reaches out to a wide clientele base.
The other benefit associated with online business is the fact that it accelerates the buying and selling processes. Many times, you find that some people do not have the time or even access to some business premises. However, by the fact that the internet has made the world a global village, doing business online eradicates the limitation that comes with accessibility and time. Theoretically, vast numbers of people can browse a website simultaneously; a result which is difficult to obtain in an offline business. Clients can purchase goods at any time, and the probability of missing clients is significantly minimized. Most of the online business is more than the usual 10 hours, such that the client can make their purchase at any time, and get it at their convenience.
To conclude, the internet has created a new economy whereby online business can thrive and often outperform offline businesses in terms of productivity and profit. For one, the goods and services that are being offered have expanded because there is no limitation of space in the physical premises. Also, the internet reaches out to more people and thus also offers much more effective marketing mechanisms, which increase the profitability of the businesses. Online business also eradicates some of the barriers to profitability such as lack of accessibility. It is evident that online business has significantly accelerated the buying and selling processes. Online business has revolutionized the business world today.
Sweeney, S. & Sweeney, K., 2010. 101 Internet Businesses You Can Start from Home: How to Choose and Build Your Own Successful Internet Business. s.l. Maximum Press.
White, G., 2013. Plings.com: Online Business Expansion Evaluation: Marketing, Customer Relationship, Management, E-Commerce, and International Business Issues. s.l.:GRIN Verlag.
Wynne, K., 2012. E-commerce: purchasing and selling online. [Online]
Available at: https://www.ontario.ca/page/e-commerce-purchasing-and-selling-online
[Accessed Oct. 26, 2017].
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