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The campaign budget is a subset of the marketing budget.
Month Median % of Total Budget
1 Radio\s 0.16\s $8,000
2 televisions 0.24 million dollars
3 billboards = $4,000
4 newspapers for $0.12 $6,000
5 $7,000 in social media (feedback and Twitter)
0.26 $13,000 Internet (emails and webpages)
Total 1.00\s $50,000
The above table shows the elements of media mix that Samsung is going to use.
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