Campaign budget portion of marketing budget

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The campaign budget is a subset of the marketing budget.

Month Median % of Total Budget

Total price

1 Radio\s 0.16\s $8,000

2 televisions 0.24 million dollars

3 billboards = $4,000

4 newspapers for $0.12 $6,000

5 $7,000 in social media (feedback and Twitter)

0.26 $13,000 Internet (emails and webpages)

Total 1.00\s $50,000

 The above table shows the elements of media mix that Samsung is going to use.

May 02, 2023

Economics Life

Subject area:

Budgeting Statistics Money

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