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Walmart Stores has been chosen as the company to be studied. Sam Walton founded the company on July 2, 1962, 55 years ago. The company's offices are in Bentonville, Arkansas, in the United States. It operates 11,690 stores worldwide. The scenario chosen conceptualizes Company B, a market research firm. It collects data from various markets, analyzes it, holds focus sessions, and makes decisions on the right media to use in selling and promoting goods. However, one of the problems is the inability to access data from a variety of marketing channels. There is a need for Company B to obtaining a specific employee to guide the marketing and meet their objectives. The best approach towards marketing the job opportunity availed would entail using social media platforms such as Facebook and LinkedIn due to the extensive information concerning potential employees applying for the job. Moreover, the said platforms provide an opportunity to examine potential employees, undertake background checks preview information about their previous employment. Notably, other media to be used for marketing of the new role opportunity include job-websites and job-magazines to hire workers and evaluate their competency.
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