Long-form content

Long-form information is information that helps persuade a client to purchase a commodity or to use a certain product to address their problem. The utilization of internet services is one of the best technologies for getting this word to the clients. According to Nielsen (2013), the majority of consumers visit websites to learn more about a product. Internet videos are also regarded as an important source of knowledge for the general public. For example, an estimated 80% of YouTube video views are news-related, with a bigger proportion of viewers coming from outside the United States (Roettgers, 2013). Additionally, the tribute to President Barack Obama can best elaborate an example of long-form content. Publics, from different areas wanted to know about the president thus reading about his story, and what plans he has for the country. The majority of this content can be attained from https://www.theatlantic.com/magazine/archive/2017/01/my-president-was-black/508793/ which also shows what happened next after the historic moment. The idea that you wish to sell is often based on the target audience as they are the pillar to the maximization of sales (Clark, 2011). According to President Obama’s story, the entire globe had the urge to follow the story and understand the content being documented. The source of the example is a news journal presenting information about Obama’s political career.

In conclusion, misinterpretations have created a shock to the pundits, editors, and publishers as they hardly expected the public to contain significant percentages of researchers. According to the publication by Dobbs (2012), the long-form boom is linked to the publications on magazines, new venues, and newspaper websites. It has further demonstrated a suitable approach that the public should use to pass information to a bigger crowd.

References

CLARK, B. (2011). The Key to Effective Long Copy. Copyblogger, 1-3.

DOBBS, D. (2012). Why the Longform Boom? It’s the Data, Stupid. Wired, 1-5.

NIELSEN, J. (2013). Website Reading: It (Sometimes) Does Happen. Nielsen Norman Group, 1-3.

Roettgers, J. (2013). More than a third of all YouTube viewing comes from long-form content. Gigaom, 1-4.