Manufacturing and Service Companies

The key operations of the Porter's Value Chain at the Inbound Logistics stage need the development of strong connections with suppliers (Porter & Heppelmann, 2014). The firm's operations should also employ the most efficient techniques and highly skilled people. Outbound Logistics necessitates the use of appropriate storage and efficient distribution trucks that provide timely delivery and protection to items in transit. Marketing and sales procedures should see a company use a variety of marketing methods, including the most popular ones, to reach out to a large number of potential customers and persuade them to buy from the company (Porter & Heppelmann, 2014). Lastly, the Service Stage requires an operation to assist the clients with maintenance ideas after the acquisition to enable them to remain loyal to the seller.

On the other hand, the secondary activities need a timely procurement of quality inputs and proper management of human resource by acquiring highly-skilled personnel and training them. Also, a firm should ensure the use of the current technology and practical innovation that leads to the production of high-quality items and offering of services (Porter & Heppelmann, 2014). Finally, the firms' infrastructure regarding the link and coordination between the departments should be of high standard.

Reference

Porter, M. E., & Heppelmann, J. E. (2014). How smart, connected products are transforming competition. Harvard Business Review, 92(11), 64-88.