Personalities Brand

258 views 2 pages ~ 348 words
Get a Custom Essay Writer Just For You!

Experts in this subject field are ready to write an original essay following your instructions to the dot!

Hire a Writer

Oscar Myer has been established by German immigrants as a meat packer. The name of the Oscar Mayer Wiener, heavily marketed for TV and radio, is translated into the high market awareness. In particular, Oscar Mayer wieners can easily be recognized on the packaging by means of distinctive yellow brands. In particular the company designed and exhibited a "wienermobile" from Oscar Mayer, a vehicle that looked like a hot dog, visiting fairs and other venues, thereby creating a broad national appeal to customers (, 2017).
On the other hand, Dell Inc. assumes an exclusive brand attribute that encompasses its different product supplies. Dell Inc. offers a range of products from laptops and desktop computers to flat-screen television sets. Each merchandise has the Dell brand label and it fits within with Dell’s placing of value and supportive customer service (, 2017). With a long history of marketing technology-based products, Dell has become a well-known U.S. brand. Management viewed the brand as a strong point to explore and achieve in marketing fresh products including flat-screen TVs, small music players, and other technological products.

Skechers USA, Inc., is a $2-billion-a-year company that describes itself as a prize-winning worldwide groundbreaker in the lifestyle footwear business. The corporation’s brand also underlines that it designs, produces and markets lifestyle shoes that are likable to men, ladies as well as youngsters of all ages (, 2017). Skechers identifies itself with its unique name which has become a shoe brand that many teenagers prefer. All the companies’ brands are similar in that their main goal of utilizing branding is to acquire customer acknowledgment of the brand in order to intensify the likelihood of sales. Further, all the three companies want their brand to convey a particular image that can be recalled to encourage repeat purchases.

References (2017). Company Information. Dell Inc.. Retrieved 28 October 2017, from (2017). Oscar Mayer Weinermobile. Retrieved 28 October 2017, from (2017). SKECHERS Corporate Information. Skechers USA, Inc.. Retrieved 28 October 2017, from

July 24, 2021

Hero Marketing Immigration

Number of pages


Number of words




Writer #



Expertise Immigrants
Verified writer

Nixxy is accurate and fun to cooperate with. I have never tried online services before, but Nixxy is worth it alone because she helps you to feel confident as you share your task and ask for help. Amazing service!

Hire Writer

This sample could have been used by your fellow student... Get your own unique essay on any topic and submit it by the deadline.

Eliminate the stress of Research and Writing!

Hire one of our experts to create a completely original paper even in 3 hours!

Hire a Pro

Similar Categories