Analysis of the Romanian Healthcare Market

The article on the analysis of the Romanian market focuses on the significance of using marketing optics at healthcare institutions or providers that are privately owned. The authors describe that the market for privately owned healthcare institutions in Romania remains to be attractive due to the fact that the investors are forced to conduct their business according to the modern marketing optics. The paper highlights the importance of conducting market research and how it enhances the efficiency of the private healthcare institutions in Romania. The paper further analyzes the factors and dimensions that influence the development of the Romanian healthcare institutions, their supply, and demand for the healthcare services (Cetină et al., 2013). The article explains that the market research and financial forecast play a significant role in enhancing the quality of the market. Moreover, the authors indicate that researching about a particular market is essential since it provides the firms with a reflection on whether the services that they offer to the clients meet their expectations and whether they will register a reasonable profit that will meet the mission and objectives of the organization.

The research article explains that one of the main factors that influence the healthcare markets in Romania is the health status and population aging of the state. From a demographic perspective, the article describes that an increase in the healthcare needs implies that the demand for the healthcare services will drastically upsurge in order to meet the needs of the people. Moreover, the article describes that market dimension of a particular state is defined by its capacity, area, and structure. Furthermore, the paper states that the clients of certain providers are grouped according to their personality traits, values or lifestyles (Cetină et al., 2013).  Other factors that influence the access and preference of the healthcare services include the manner in which particular organizations functions and supply the needed resources to the customers.

The Article’s Contribution to Contemporary Thinking about Research

The article has highlighted the significance of conducting research and how it contributes to the business success of any organization. Through the article, the significance of understanding the target customers, why they engage in buying particular products and their preference is clearly described. The article shows that gathering vital evidence through thorough and well-considered study plays a significant role, particularly for newly established businesses or where there are numerous challenges such as intense competition and crisis. Moreover, the article highlights the significance of gathering critical evidence before managers engage in making certain decisions within an organization (Cetină et al., 2013).. Also, through the article, firms can realize how a company's performance can be adversely affected when there is a poor understanding of the target market or customers. The article further provides message to companies on how conducting researching is important, particularly when the firm intends to improve its brand. The article outlines that when organizations understand how customers perceive them and how to enhance their brands against their competitors, it will enable them handle their brands appropriately (Mouncey, 2018). Furthermore, the article explains that conducting a study in order to understand the competitive comparisons from the clients play the central role of improving the brand (Cetină et al., 2013). Moreover, through the article, the importance of personification to brand enhancement is clearly outlined. The article has indicated how conducting a research on brand awareness can be beneficial in increasing the number of customers (Cetină et al., 2013).

Moreover, through the article, the importance of conducting a study in order to understand the customers better is highlighted. Also, through the research, organizations are presented with an opportunity to get critical information on the size of the market, how to reach the clients, and what the target market is. In addition, the article has highlighted how gathering data about a particular market can maximize the marketing budget, which in return measures the effectiveness of the marketing process/efforts. Lastly, through the article, the importance of market research in the identification of new market opportunities is discussed. In this regard, conducting a study on a particular geographic region ensures an organization tests the readiness of the market on the new products expected to be introduced (Cetină et al., 2013).

The Article’s Illustrate on the Importance of Using Research to Make Decisions within an Organization

When particular organizations make decisions without conducting a thorough research, the decisions may not be effective. In this regard, this article illustrates the significance of making decisions based on the research through examples. When management consults on the studies conducted, there are high chances that the organization will make well-informed and intelligent decisions (Cetină et al., 2013). For instance, the research article illustrates how family physician plays a vital role when solving issues since it cost them less as compared to hospitalization. However, the article describes that family physicians are paid low wages, which implies that most families will likely consult private healthcare institutions. In this regard, the result from this particular study defined the type of decision the management is going to make on healthcare setup. Thus, through this example, the article acted a guide on the significance of conducting a study on a particular population or aspect before making certain decisions.

Application of the Article’s Information in Organizations

The article has formed the basis for most organizations and why there must be a well-informed study before making any marketing decision. The information on the article can be used by organizations, particularly on issues regarding staffing, decision making and how to improve the business. For instance, understanding whether the clients are familiar with the brand of the organization will play the central role of improving the sales and marketing of a certain product (Cetină et al., 2013). Also, through the article, the management of an organization will realize how conducting a market study will help it realize new opportunities that might be available. For instance, an organization will be able to realize how conducting research will be beneficial in certain situations such opening a new retail store or branch of the firm and the need to look for the right/strategic location (Cetină et al., 2013). Moreover, the article can be used by a firm by providing information on the significance of conducting a study when intending to improve the existing services in order to determine whether the new package has the right features or preference of the customers. In this regard, the article can be used to refine certain products or services before committing to expensive production costs.

Opinion on the Topic of the Article

            The topic of the article suggests that conducting a research can bring forth invaluable insight into new territories and market. Moreover, highlighting how to adapt to certain strategy plays the vital role in the success of any organization, which in this case are the Romanian private healthcare institutions. Also, conducting research before making any decision will enable a particular organization secure finance and work out its steps using unique approaches from the rest of the competitors (Mouncey, 2018). In this regard, the management will make the decisions regarding the organization based on the actual information and figure from the ground, rather than estimating. Understanding the customers’ want, who they are, and why they consider the product of a particular firm will play the central role enhancing a business.

Reference

Cetină, I., Pentescu, A., & Dumitrescu, L. (2013). The Romanian healthcare market analysis-        the basis of applying marketing optics at the private healthcare providers'           level. Romanian Journal of Marketing, (3).

Mouncey, P. (2018). Challenges in accurately measuring public opinion. International                    Journal of Market Research. DOI: 10.1177/1470785317749280