How to manage Ethics

Maintaining Moral Standards for Operational Effectiveness

Maintaining moral standards in order to maintain operational effectiveness has recently become a nightmare for both managers and staff. However, the small number of businesses that have adhered to moral principles have achieved notable strides by gaining a competitive advantage. It is quite regrettable that people have exhibited complacency in this essentially uncomplicated sector without realizing that it is the foundation of every business. In order to establish a best-selling reputation in the otherwise competitive business climate, strategic management entails giving ethical concerns a lot of attention within the corporation. This suggestion would place special emphasis on the different issues that must be taken into account in order to achieve excellence in the business field.<\/p>

Ethical Issues in the Business Environment

Having critically analyzed the business arena, it is evident that ethical issues arise in many situations and are propelled by many factors. To begin with, unethical issues arise due to the lack of integrity by the employees who ought to carry out the duty with honest intentions. The second contributory factor that is noticeable is the employment of under qualified workforce who lack enough professional skills necessary to conduct their work. The third issue associated with the unethical issues in the work environment is greed to earn what one deserves not, this is the reason why the society complains of manipulative marketing methods. Last but not least, unethical issues result from lack of clear operational guidelines that direct people's morals. The mentioned issues have made most organizations suffer deliberate losses from perpetuates who ignore the value of ethics and only focus on their gains. This paper would exhaustively discuss the identified problems basing on the carried research relating to the marketing field.<\/p>

Implementation of a Strategic Research Program

The research strategy that would serve best in exploring how the organization applies ethics is through implementing a strategic research program in which the managers and employees are monitored. This method would imply that a person must be employed to carry out the task and since human beings are 'smart animals,' it is necessary that the researcher uses psychological tactics that would eliminate anyone from viewing him or her as a spy. The analysis should be stationed in that particular organization for at least six months to come up with concrete results. Monitoring closely what people do and why they do it requires much patience, and therefore the analyst supervising professional ethics of markets should take time to do so.<\/p>

Interviewing Workers and Compiling Data

It would also be appropriate for the marketing analysis to also interview the workers through the panel approach and the one on one system. This should be done in the first month and the last month of carrying out analysis since the answers would differ after period of interactions. A report of all the collected data should then be compiled with due diligence and the best interpretation given without any delays. The analyst must collect data independently, and avail accurate results by the end of his or her tenure of service. The findings must be presented to the research panel that would give the final reports after reconciling all the collected data and approve the recommendations as workable.<\/p>

Research Question and Strategy

The research question that propels the implementation of the research strategy is how marketers work in their designated organizations and the influences of their behavior. The agitation to find out how workers do carry out their task is reason enough to develop a strategic research plan. Knowing the failures of marketers would be a merit towards developing corrective measures in the recommendation section of the report compilation. The question would also help in coming up with the best results since it would assist in determining what makes people do what they do and how they do them ( what could be the reason for manipulative adverts in marketing and who usually advocates for such evil acts).<\/p>

The Proposed Research Strategy

The proposed research strategy is extremely rational since it seeks to use the opportunity carry out an exhaustive research in the business. Six months is enough period for the data collector to make enough observations as well as learn the different personalities of the employees to allow for enough disclosure. People don't talk much to strangers, but as the bond of friendship strengthens, they open up and make the work of the analyst easier. This strategy would also help to distinguish what kind of information to get from different personnel in the organization without having to generalize. The interviews would also generate the best results since the employees would have less to hide unlike if it were to be carried within a short period. The reconciled results would just be the best results attained in history.<\/p>

Data Collection Instruments

The data collection instruments would be as easy as first adopting very keen observation method during the work period. The second item would be the computation of results for every observation every moment a new thing is noticed. The third tool needed is expertise in the generation of graphs to keep track of the trends. The research should also consider critical development of questionnaire tools using the computer. Last but not least, data collection would also entail developing objective interview sessions and recording them secretly without the knowledge of the interviewee. The data collection methods must be kept confidential as possible.<\/p>

Questionnaire Questions

For how long have you been working for this company and do you like the management? Why do you like the management and what do you feel needs to change?<\/p>

As an employee what do you think you have contributed to the success of the company?<\/p>

Given a chance, what marketing trend would you change?<\/p>

How do you rank your performance ethically on a scale of 1-10?<\/p>

Have you ever neglected any aspect of professionalism? How did it feel or how could it feel if not yet?<\/p>