International Strategy and Corporate Strategy

Most organizations need both corporate and international strategies in order to attain their long-term objectives. A global proposal tailored to a company or multinational with the clear objective of creating a model for global development and trade is what is meant by the term “international strategy.” The global strategy sets apart the company’s current worldwide position, competencies, and financial resources from its international expansion.

There are three categories of corporate and international policies that promote business expansion. The multi-domestic strategy is practiced by a firm like MTV which programs all shows shown in different countries by incorporating the local programs instead of only airing only all -America programs. The third type of corporate strategy is transitional strategies, which is mostly adopted by mostly food firms like the Kentucky Fried Chicken and MacDonald’s who use the same name, branding, and menu for all their outlets globally.

The other type of international strategy is the global strategy as the case of Microsoft buying off Nokia. The recent move by Microsoft to acquire Nokia for 7.2 billion. Nokia is one of the earliest mobile devices who penetrated the mobile market and the largest smartphone retailer in the world. The inability to keep up and adopt the new technology generation especially when iPhone hit the mobile market.When Android phones took over the market, they made the decision to use Windows technology which didn’t turn out as expected. This is seen as a global strategy. The buying off Nokia by Microsoft is a good idea as it is already a household name in the mobile market. Microsoft is known for its modern technology which will ensure that they will be in a position to compete with other firms like iPhone and techno products.

URL : http://catalog.flatworldknowledge.com/bookhub/reader/3085?e=ketchen_1.0-ch07_s03

Works cited

Dave & Jeremy “Mastering Strategic Management, v. 1.0” 2016. 7th January 2017