Essays on Strategy

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124 views 3 pages ~ 604 words
Internalization of Nokia by Microsoft

The paper examines whether the acquisition of Nokia by Microsoft was a good internalization strategy by analyzing the be...

224 views 10 pages ~ 2534 words
Microsoft Corporation SWOT Analysis

Microsoft Corporation is known as the leader in the development of applications and personal computer software systems. ...

145 views 5 pages ~ 1124 words
Competitive Positioning of Apple Melon

By defining the target market, a company specifies the segments they wish to reach (Abrams, 2014). To segment the market...

123 views 13 pages ~ 3441 words
Alignment of Operational Performance Measures and the Lean Approach

Appraisal of the Coke’s Inventory and Asset Management within the Production System.. 4 Illustration of the Key Operatio...

194 views 17 pages ~ 4596 words
Strategic Risk Management in Mattel

Risk can be defined as exposure or a probability of a loss occurring in an organization. However, not all risks have an ...

188 views 2 pages ~ 392 words
Competitive Strategy Analysis of SodaStream

SodaStream offers home carbonation systems to people allowing them to make sodas at home. The firm's product leadership ...

285 views 5 pages ~ 1309 words
The Importance of Social Media Listening in Fashion Industry

The fashion industry is the business that the researcher will focus on which focuses mostly on personalities and celebri...

108 views 3 pages ~ 630 words
Mastering the Market: Innovative Marketing Tactics Explored

Unlike in the world today, goods in the past were produced based on demand. The salesman job was to book orders, and the...

178 views 8 pages ~ 2166 words
Social Media and Small Business

The main objective of the research is to determine how small business use social media to improve their performance and ...

274 views 2 pages ~ 515 words
Mobile Marketing Law Violations

The need to only send marketing information to opt-in customers, Provision for opting out, the regulation against sendin...

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