Essays on Marketing Strategy

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236 views 3 pages ~ 637 words
The Threat of Xiaomi to Samsung and Apple

Xiaomi Inc. success can be associated with innovativeness in marketing and distribution of its products in many parts of...

180 views 12 pages ~ 3216 words
Factors that Influence Brand Loyalty of Luxury Products

This section contains various literature materials that are reviewed, synthesized, and critically evaluated in relation ...

110 views 4 pages ~ 1092 words
Red Bull Brand Positioning

Through its brand positioning strategies, the Red Bull company has occupied a distinct and valued place in the minds of ...

218 views 5 pages ~ 1125 words
Guerilla Marketing and Word-Of-Mouth Marketing in the Food Industry in Saudi Arabia

To compete and survive in a highly competitive environment, firms tend to pay attention to the needs of customers throug...

198 views 1 pages ~ 266 words
Marketing Dashboard

To create the marketing dashboard, the organization will first engage the customers to explore their options as well as ...

267 views 2 pages ~ 323 words
The Impact of Cross-Brand Halo

Thinking about the history of public relations, the development that I think was the most significant was the TV. The ke...

277 views 4 pages ~ 930 words
The Marketing Plan of Travel Smart

The success of any organization depends on its ability to have a competitive advantage over the other companies in the m...

262 views 7 pages ~ 1775 words
Value Chain Analysis of Fit Juice

The report is an internal environmental audit of Fit Juice. The firm positions itself as the solution provider to health...

286 views 18 pages ~ 4939 words
The Market is Increasingly Changing With the Introduction of Technology, Changes in Consumer Tastes and Products

The market is increasingly changing with the introduction of technology, changes in consumer tastes and preferences, and...

294 views 5 pages ~ 1319 words
PepsiCo Marketing Mix

The paper includes an analysis of the marketing mix, segmentation, commoditization, competitive advantage, and different...

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