Essays on Branding

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99 views 17 pages ~ 4614 words
Branding Strategies Employed by Zara & H&M in The United Kingdom

This section of the dissertation details the results of the study undertaken on the branding strategies employed by Zara...

280 views 17 pages ~ 4629 words
The Influence of Social Media Engagement on Prada's Brand Image

Prada utilising Brand Engagement on Social Media to improve its Brand Image: A Study on European Consumers’ Perception A...

292 views 8 pages ~ 1990 words
Sources of Brand Equity for Yogurt Products in Greece

Yogurt is a key product in the Greek market which shelters several brands like Fage Total, Olympos, Kri Kri, and Dodoni....

244 views 4 pages ~ 874 words
The Four Pillars of Branding

Branding in the field of marketing is the aggregate of the value of the company, and that entails its services, products...

220 views 2 pages ~ 440 words
The Principles of Advertising

Legend Bill Bernbach states that there are ten principles in advertising (Dr. Brian). First, an individual has to report...

231 views 3 pages ~ 611 words
The branding of ethical fashion and the consumer

Beard (447) assesses the branding and marketing of today's eco-friendly fashion to consumers. Green fashion or ethical f...

249 views 3 pages ~ 678 words
Disintermediation in the apparel supply chain

Disintermediation is the direct sale of goods to clients by manufacturers, without the need of intermediaries such as wh...

260 views 3 pages ~ 624 words
Branding as a marketing tool

Branding is a one-of-a-kind marketing tool. It might be defined as the process of giving a product a distinct name and i...

131 views 3 pages ~ 686 words
Promotion and Advertising

The advertising process involves creativity. Creativity depends on the product being advertised and how much it benefits...

146 views 2 pages ~ 418 words
Consumers as Stakeholders

False or deceptive advertising under the Consumer Protection Act 2007 includes the use of false, deceptive, misleading o...

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