Essays on Advertising

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130 views 9 pages ~ 2397 words
The Impact of Billboard Advertising on Consumer Buying Behaviour

The research proposal intends to examine the impact that billboard advertisement exerts on the buying behaviour of the c...

115 views 2 pages ~ 385 words
Outbound Marketing Metrics

Managers use many metrics to measure the effectiveness of outbound marketing approaches like direct mail, public relatio...

72 views 3 pages ~ 724 words
Dell's "More You" Campaign

Dell uses the “More You” campaign to promote its emotional branding as a way of appealing to the customer’s feelings and...

116 views 2 pages ~ 308 words
Regression Analysis of Advertising Sales

Based on the multiple regression analysis output in the excel sheet “Model A”, the regression model is estimated to be; ...

186 views 2 pages ~ 370 words
The Role of Advertising in the Promotion of Products and Services

Thesis refers to the main theme or intention of a written work. In the case of Judith Williamson’s “Decoding Advertiseme...

269 views 8 pages ~ 2120 words
The Use of Logos, Ethos, Pathos, and Kairos in Nike's Ad "Find Your Greatness"

In this ad, the sponsor has used the rhetorical triangle of logos, ethos, and pathos to pass across the message effectiv...

161 views 2 pages ~ 290 words
The Energyshot Advertisement Campaign

Great advertisement campaigns popularize a brand among the targeted audience. In this case, the Energyshot advertisement...

248 views 9 pages ~ 2247 words
Advertising Strategies for Dental Practices

A successful dental practice can only be seen from the work performed and the services offered. Even if a certain medica...

181 views 3 pages ~ 712 words
Nike Mercurial Vapour 8 Soccer Boot

The advertisement features Nike’s Mercurial Vapor 8 soccer boot. While one is able to see ‘explosions’ coming after step...

219 views 6 pages ~ 1511 words
The Ethical Dilemma of Advertising to Children

Advertising to children has been a bone of contention among policy makers with most moralists citing that it is unethica...

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