The Threat of Xiaomi to Samsung and Apple

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Xiaomi's Success Factors

Xiaomi Inc. success can be associated with innovativeness in marketing and distribution of its products in many parts of the world. The company is also dynamic and pragmatic in its supply chain management and is known for flexibility in manufacturing allowing customers to enjoy a variety of brands. In addition, the management adopted staffing practices, which aim a attracting and retaining world-class executive talents.

Xiaomi's Impact on Apple and Samsung

Xiaomi's rapid ascent is a great threat to Apple and Samsung companies in China and the globe since it threatens the customer base for the two giant manufacturers. Thus, Samsung and Apple are likely to record low unit sales of their products such as Smartphones affecting the profit margins. The most likely reaction from the companies is rebranding of their gadgets to ensure that they meet the customers' preferences as well as ensure that they meet their taste. For instance, improvement of appearance as well as customizing Smartphones to ensure compatibility with several apps can boost sales. The features of the gadgets must bring satisfaction to the customers while the quality should promote acceptability as well as make the products more preferable in the market. Xiaomi needs to develop some capabilities to compete favorably with Apple and Samsung such as improving the processing power of the devices through innovation. In addition, Xiaomi has to consider the appearance of the gadgets to meet that of its competitor's sleek nature to attract high-end clients. The company must concentrate on continuous innovation, produce latest industrial designs, have tailored products for the customers, and have a talented team to beat the current competition.

Focusing on Global Market

Xiaomi should focus on competing with Apple and Samsung to ensure that it captures the world market and increase its global sales. Such move will enable it to produce items that are of high quality and penetrate big markets in different continents including Africa. The success of Xiaomi in China cannot be attributed to its timing of the Smartphone launch but its innovativeness and distributive practices. For instance, it has a dynamic and pragmatic supply chain management as well as flexible manufacturing, which helps in meeting its customers' demand. Its staff practices involving employing and retaining world-class executive talent has helped the company to ensure continuous supply of quality products that meet the emerging needs. Launching the latest models of Smartphones in china at the same time with Apple and Samsung cannot make Xiaomi compete neck-neck with its competitors. The company should focus on introducing gadgets that have unique features meeting customer expectations instead of timing its competitors. Xiaomi should not focus on head to head competition with the two giants by actions such as resolving the Mi pad and Mi band but should focus on having unique devices that suits the customer's needs. Use of smart marketing strategies that convince consumers to use its products and ensuring high quality can work better in convincing many buyers. Furthermore, Xiaomi can focus on building its global image instead of concentrating on being successful in the three platforms used by its competitors. Xiaomi will fare very well in the global market although it may encounter some obstacles especially on compatibility of the Smartphones with various apps as well as appearance. However, the company can work on their gadgets by responding to complaints from customers and solving them. The company needs to introduce features such as the themes store, improve on the 3G and G capabilities, and reduce heating to improve its global positioning. By responding to the negative reviews from the users, it is possible to improve the Smartphones to meet the tastes of consumers. Lei is capable of leading Xiaomi to its future by working with his innovative team in outdoing both local and foreign competitors and ensuring a highly innovative team.

January 19, 2024

Corporations Marketing

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