Kustom Kicks review

The Company's Mission

The company's mission is to deliver footwear of the greatest caliber along with a symbol of individuality. The creation of affordable items is one of the goals, as is the supply of a convenient means of shopping and buying shoes without having to spend time walking from one shopping mall to the next.

A Summary of Each Part

a summary of each part

An Internet Business Known as Kustom Kicks

An internet business known for creating and offering personalized sneakers is called Kustom Kicks. Customers are given more control over the final product by the company. Customers can create a shoe template using any of the shoe brands available on the market, any of the shoe brands in the market or a design that is fully developed from the ground upward. Customers can browse online for their preferred shoe design where a specialized program allows the customer to construct a unique design. The designing software is easy to use, and after completing the design, the customer submits it to his online purchasing catalog when making an order. Shipping is by the company's transport vehicles and internationally recognized transporters. The company obtains revenue through the sales of the shoes online, and it maintains warehouses and production centers which house and produce the designs.

Strategic Decisions and Management

The company's primary goal is to create shoes of high quality with unique identities. According to a SWOT analysis, no sufficient information or research is available to determine the purchasing trends of customers. The only available information is from Kustom Kicks purchasing website which forms a part of the shoe market. Therefore, plans are underway to collect information through paid online surveys and a deeper analysis of the company's purchasing trend which provides a figment of how the market is structured.

Another Weakness: Difficulties in Establishing New Markets

Another weakness is the difficulties experienced in establishing new markets in foreign countries where the company has not yet established strong roots. Sales in such countries are usually low, and thus it becomes expensive to operate. Supporting the newly opened sections or subsidiaries of Kustom Kicks requires the profits derived from the other countries more especially its mother country which will be channeled to new markets until the business breaks even. However, in a situation where the newly established market becomes hostile to the company, the firm will pull out. Plans to determine the exact time to leave is determined by the goals and objectives set at the beginning of the entry into the market. The shared goals used by custom kicks are; the break even period should not exceed six months from the date of the official opening, and a monthly survey of the company should indicate a positive trend. Additionally, the cost of operation should not be above 2% of the current expenditure of the highest operating cost of any subsidiary in operation.

Market Potential and Competition

Since the company deals with an online market, its market potential is wide. However, there is stiff competition from other businesses which are also incorporating the customization of products although none of the companies has scaled its operations to the same level as Kustom Kicks. The strategic plan employed to counter this competition is a comprehensive advertising program which projects the company's goals and objectives.

Sharing Values

The company has a policy of recognizing individual efforts whereby there are annual awards for the best employees. Additionally, workers take part in forming the goals and objectives where a meeting is held to get views of the employees, and also the management takes that opportunity to explain the company's vision, mission, and objectives.