Kraft foods use the company website for advertisement

Website Marketing

The company website is used for advertising by Kraft Foods. The layout and ease of use of the website make its usefulness obvious. Making clients aware of the company's products is marketing's main objective. By communicating the distinctiveness of the business to the clients, having a distinctive design helps the business stand out. When people look for businesses that sell foods and drinks, the company's design causes it to appear top in search results. The simplicity of use encourages clients to use the variety of services and goods the company has to offer. As a result, clients can obtain information online and keep themselves updated. A simple website encourages more customers to access the services and products diversity offered by the corporation. Therefore, the customers can stay informed and access the information from an online platform. A simple website encourages more customers to access the site giving the company higher clientele. Simplicity and design are two essential characteristics of website marketing employed by Kraft Foods in the online platform.

The Role of Social Media

The current generation spends more time on social media as compared to the previous generation. The incorporation of social media icons in the website helps the users to share information about the products in the press. Such images give the company additional exposure through social media. In addition, the website contains information about all the countries with the investment. The report gives the company international clientele increasing the profit margins from the additional markets. International and emerging markets provide a ready market for the company increasing the profit margins. All the branches of the company bear a similar name making it easier for the customers to recognize the investment from in various regions. For the loyal customers, the websites help in the location the company and buying the products. The site performs the primary role of getting customers into the business and growing the revenue (KraftHeinz, 2016).

Nutritional Information

The website needs to include the nutritional content of the foods and beverage. Such information is important for the consumers to understand the potential benefits of the foods in their bodies. Different people have medical conditions that do not allow them to consume foods with certain nutrients. By provision of the information in the website, the company will avoid exposing such customers to medical issues from consumption of the foods. Therefore, it would be necessary for all the varieties listed to have information on the nutritional value of the foods to allow the consumers to have ample knowledge of what they consume. The information will also assist the customers in differentiation between different products as produced by Kraft Heinz Company. Provision of adequate information increases the confidence of the customer in the company through the belief that the producer is genuine.

Diversification of Social Media

Besides, the company uses only Twitter and Linkedin as the social media handles. However, sites like Facebook have many users who are potential customers. The diversification of social media would be substantial in diversifying the channels of meeting clients. An additional number of social media would serve to increase the chances of having the customers share information about the company in the sites and get more customers. Website marketing reaches many people at a cheaper cost as compared to other forms of advertisements such as in televisions and radios. The investment Kraft Heinz Company in website marketing leads to positive growth through the supply of information to potential clients on the brands produced by the company and their locations all over the world. However, the company needs to add more social media handles and information on the nutritional value of the foods and beverages to make the consumers more informed.

Reference

KraftHeinz. (2016). The Kraft Heinz Company. Retrieved from http://www.kraftfoodsgroup.com/home/index.aspx