Memo to the VICE PRESIDENT OF FORD MOTOR COMPANY

Ford Motor Company's Strong Online Presence

Ford Motor Company has a strong online presence, with more than a million followers across the major social media networks. Sales in October increased by 6.2 percent as a result of this. Because the business posts frequently, its followers check in daily to see what's fresh and popular. It also encourages them to interact with the business. However, it appears that a lot of complaints are made to the company, which they don't respond to effectively or quickly enough. Although it is not practicable for them to reply to every message sent to them, it is necessary to redirect the complaints to the customer service department, so the customers can have their say without going on a rant on social media.

Creating Exclusive Content for Followers

An effective strategy to introduce would be to have content that is only revealed once the customer becomes a follower. This could be pictures of a new line of car series or tips on how to get the most out of one's vehicle. Once the customer clicks the Like button, they are allowed access to exclusive videos, content, and special one-time promotions. The company website has events for the career section of the company, where a new idea can lead you to join the firm. However, not every loyal customer is an innovator. A competition or a game where they could stand a chance to win a Ford vehicle would be a great way to see a spike in the number of followers.

Utilizing Trending Hashtags and Interactive Product Information

To start a trend these days, one needs to introduce a trending hashtag on the social media platforms. Use of a hashtag on Twitter, Facebook, and any other social media platform will bring more people to the account and the website. The Ford company could also integrate a method in which the customer can easily access the different products they need with a description, price range, photos, and customer comments. This would allow the customer to get all the information they need without looking for external sources, and it would also make the whole experience more interactive.

References

Ford Motor Company. (n.d.). Retrieved November 3, 2017, from https://media.ford.com/content/fordmedia/fna/us/en.html