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Tinder App is one of the most popular dating apps in the world. The app is unique in that it allows users to meet their match and has also incorporated the elements present in social media platform such as following other users and liking or disliking them. Since its formation in 2012, Tinder App has enormously grown and is synonymous with the web, iOS, and Android stables (Tinder, 2018).
Tinder App provides the platform in which single men and women can meet new and interesting people within their locality through a selection of their compatible matches.
The key elements of the Tinder positioning statements are; single men and women, meeting new and interesting people, and compatible matches. Tinder App was established to ease the process of finding new people. Today, people are more engaged in work activities which affect their social lives. The advancement of technology has made it possible for people to do certain activities such as shopping that would otherwise have taken a lot of time and resources (money) (Ward, 2017). Dating also has been a difficult process for many people especially to those that do not talk too much. Therefore, Tinder App ensures that these people are still able to meet new people. Meeting of new people is a critical element of Tinder App since it enhances important social interactions. Compatibility is also a critical element of the app since it does not just provide an avenue for meeting people, but rather people that are compatible with respect to their interests and preferences.
Fig: Dating App portioning in the market
Tinder. (2018). About the Us. Retrieved from: https://tinder.com/?lang=en
Ward, J. (2017). What are you doing on Tinder? Impression management on a matchmaking mobile app. Information, Communication & Society, 20(11), 1644-1659.
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