What Is Management By Objectives?

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Management By Objectives is a management concept based on the philosophy of Peter Drucker. This concept aims to provide full scope to the individual strength, responsibility and vision, while establishing a common direction for the whole organisation. The basic elements of management by objectives were formulated and laid out in 1954 by the General Electric Company. The company stated that decentralisation of managerial decision-making required objective goals and measures of progress.

Measurable, acceptable, time-bound

Measurable, time-bound objectives are a key component of management. They help to ensure that a goal is achievable. In addition, they help to measure progress and help you determine when you have met the goal. For example, a product team might want to increase the number of downloads of their mobile app. A goal like this would require analysis of current and future clients.

To help you get started, here are some tips to help you make measurable, acceptable, time-bound objectives. First of all, make sure that the objective is SMART. The acronym SMART stands for measurable, achievable, relevant, and time-bound. It will help you set short-term as well as long-term objectives. By creating SMART goals, you will have a focus for your work.

Choosing a goal with measurable metrics will give you the data you need to measure your progress. You will be able to track your progress and celebrate your accomplishments.


When setting goals, you should always set them in terms of their measurable nature. This makes it easier to monitor progress and know when to stop. For example, if Jane's product team wants to increase the number of downloads of her mobile app, a measurable objective would be a single new sign-up. Another example would be to advertise across multiple platforms.

Measurable objectives are specific, measurable, assignable, time-related, and realistic. They should also be attainable, given the resources available to the team. However, not all objectives should be quantified, as some are too abstract to be realistic. Setting goals that are too vague can lead to failure, so it is important to create specific ones that are realistic.

Another way to set measurable objectives is to set deadlines. A deadline allows employees to measure their progress, and a time limit helps them evaluate their progress. A deadline is also important, because it provides a sense of urgency.

October 03, 2022




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