Description of the Coca-Cola Company

The previously completed module 1-SLP has a detailed description of the Coca-Cola Company. Generally speaking, it is about drinks. It has been attempting to dominate the market globally in order to drive out rivals. To maintain longevity in the sector, it set out to implement a number of measures. These are the topics that this essay will attempt to investigate.

This company's vision serves as the framework for recognizing the milestones on its roadmap and serves as a reminder of what it has accomplished in terms of its growth. The company's mission is to endure (Chang, 1997). Their objectives are set in a way that they intertwine with the company’s mission and vision. These objectives are;

"To support Coca-Cola and its partners in modeling different scenarios which combine Coca-Cola's distribution network with local health initiatives in order to achieve the aim". This objective clearly shows the relationship it has with the mission and the vision of the company. The scenarios which combine the company’s distribution portrays the milestones while their process to achieve their aim expresses their mission, endure.

"To monitor the progress of the campaign and ensure that any trials and roll-outs are effectively monitored and evaluated". The trials to be effectively monitored shows the strategy to ensure that the company endures in the industry. To monitor the progress, on the other hand, portrays the vision of the company, framework of the milestones.

“To establish a core group of enablers and activists to lead on the different aspect of their campaign”. Establishment of a core group is a strategy that this company is deploying. Moreover, it is a way to ensure that their mission, endure, is realized. Additionally, the activists and enablers leading on different ways and aspects are how the company's vision is realized.

The Coca-Cola performance management system is based on a well scrutinized key performance measures and indicators (Basu Little & Millard, 2009) (Murby & Gould, 2005). The key performance indicators (KPIs) are selected to steer the objectives as well as the requirements of the major project of producing their products. Moreover, it ensures that the identification of stakeholders, benchmarks, and requirements agreed, tests and inspections planned and get them right during the first time to ensure the work of the company completes. The aforementioned KPIs provide an overall snapshot directing the project through the enablers and activists to monitor the Coca-Cola Company progress or results (Basu Little & Millard, 2009).

In the first objective, the partners involved should be the prominent ones. For example, in Africa, Coca-Cola Company should partner with a great partner like Betway. This is a well-matched case since Betway deals with games whereas Coca-Cola products are as well used in the same case to "cool".

For the second objective, the company should deploy a monitoring system that will not be discriminative to ensure the correct output (Chang, 1997). Moreover, the monitoring and the evaluation should be done automatically to ensure the whole truth.

For the third objective, the core enablers, as well as the activists, should be selected under certain criteria. This seeks to show if a certain enabler fails to satisfy the procedure laid down, the enabler is opted out.

In module 1, I pointed out the assets' side as well as the liabilities' side has fallen from 90 billion to 87.27 billion in one year, 2015 to 2016. This might have something to do with the strategy being deployed by the Coca-Cola Company. Again, competitors might also have something to do with this fall. Be that as it may, the Coca-Cola Company has to stick to its objectives and ensure it has achieved them. The financial aspect of such an organization should be set to be realized maximally since this is a sensitive part of the organization. I do not wish to make any changes as far as my module one is concerned in the light up of this paper.

References

Basu, R., Little, C., & Millard, C. (2009). Case study: A fresh approach of the Balanced Scorecard in the Heathrow Terminal 5 project. Measuring Business Excellence, 13(4), 22-33.

Murby, L., & Gould, S. (2005). Effective performance management with the balanced scorecard. CIMA.

Chang, H. C. (1997). Coca Cola Company (Doctoral dissertation, Calif. State University, Hayward).