Market Analysis of MamaMil Company

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MamaMil Company: Introduction

MamaMil Company is a startup company that will venture in the production of infants formula. It is a partnership agreement between an NGO that deals with the health of children and a private hospital in the USA. Aftermarket analysis showed that there exists a market gap for affordable infants’ formula.

The Market for Infants' Formula

The market research showed that most mothers using formula has been complaining of how expensive they are. The idea was scrutinized to see whether it would be profitable. There will be a number of competitors who have been in the market for a few years. The market for baby formula is 7% which is expected to rise due to an increase in the number of working mums. The company will be located in Washington, United States. The company will be managed by a committee which will be formed from both partners. The company's mission statement is baby’s growth is essential to all mothers and should be affordable to all.

Company Objectives

The objective of the company is to produce an infant’s formula that is affordable to all and make great profits. Also to build the loyalty of the brand to all. To have good marketing teams to make the MamaMil infant formula be known to all mothers in the whole world.

Competition and Strengths

The market for infant’s formula is at 7% which will tend to increase as there is an increase in the number of women working. There are a number of competitors in the market with Nestle dominating the market. The strengths of the market are that MamaMil is working with an NGO that is well known and a private hospital that has a high reputation. Mothers believe that the higher the prices of infants formula the better the quality of the formula. This will be one of the weaknesses the market. It will also be hard for mothers to change from using well-known brands to a new brand. (Baker, 2015)

MamaMil Formula Offerings

MamaMil will have different types of formula based on different consumer preferences. This will be taste, flavor health, and nutrition. These are colostrum based formulas, allergy-free formulas, the presence of probiotics, milk-free, supplementing formulas, dried foods, and finger foods. Each segment will have a different packaging and the name made visible. The targets of MamaMil formula are working mothers who cannot express enough milk for their babies, mothers who cannot breastfeed due to health issues, mothers who have babies who are not adding weight while breastfeeding only and lastly mothers who are health conscious that want to ensure that their babies get all the necessary required nutrients.

Marketing and Distribution

MamaMil will have different products based on consumers’ preferences. The prices will be much lower than the ones offered by the competitors. It will be distributed in all hospitals, chemists such that it’s available to all. There will be online-based advertisements and face to face in maternities where information will be provided to the consumers so as to build brand loyalty. There will be discounts to encourage consumers to buy more. Members will be provided by a free bottle and a mixing cup to create sales.

References

JOURNAL OF PEDIATRIC GASTROENTEROLOGY AND NUTRITION ("Journal of Pediatric                                                                                                           gastroenterology and Nutrition", 2018)

DONALDSON, J. K.

RELATIONSHIP OF MEDICAL SCHOOLS TO MEDICAL ETHICS AND MEDICAL ECONOMICS (Donaldson, 1938) Donaldson, J. (1938). RELATIONSHIP OF MEDICAL SCHOOLS TO MEDICAL ETHICS AND MEDICAL ECONOMICS. Southern Medical Journal, 31(3), 327-330. doi: 10.1097/00007611-193803000-00022

WORLD CONGRESS OF PEDIATRIC GASTROENTEROLOGY, HEPATOLOGY AND NUTRITION ("World Congress of Pediatric Gastroenterology, Hepatology and Nutrition", 2016) World Congress of Pediatric Gastroenterology, Hepatology and Nutrition. (2016). Journal of Pediatric Gastroenterology and Nutrition, 63, S1-S415. doi: 10.1097/01.mpg.0000503536.79797.66

CLINICAL NUTRITION | SCIENCEDIRECT.COM ("Clinical Nutrition | ScienceDirect.com", 2018) Clinical Nutrition | ScienceDirect.com. (2018). Retrieved from https://www.sciencedirect.com/journal/clinical-nutrition

DONALDSON, J. K.

RELATIONSHIP OF MEDICAL SCHOOLS TO MEDICAL ETHICS AND MEDICAL ECONOMICS (Donaldson, 1938) Donaldson, J. (1938). RELATIONSHIP OF MEDICAL SCHOOLS TO MEDICAL ETHICS AND MEDICAL ECONOMICS. Southern Medical Journal, 31(3)

September 18, 2023
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