Problems in Disney Junior

271 views 1 pages ~ 271 words Print

From the case study ‘Walt Disney Company Headquarters, Burbank, California’, the major problems that Disney Junior is facing concerns its productions and creativity. The first problem in Disney junior currently is brand fatigue which can be sorted by robust marketing strategies. The company has been in existence for a long period but its services revolve around characters that give it brand fatigue. The characteristics are only identified with children at tender ages but are not identified with the ones that are consumer based. Therefore, in the face of brand fatigue, the company has to make a decision on scaling down the number of employees, retraining the employees, or hiring new employees to oversee the new phase of Disney Junior.

The second issue is human resource problem which can also be managed by either training the employees on the new productions, hiring new employees or retrenching the employees according to the labour laws. This issue is associated with the dilemma of handling the human resource. The human resource of the company does not perform to give expected results. Improving the operations and turning around the operations of Disney junior also require radical changes in the marketing strategies, human resource planning, and the proper productions in the company. Therefore, the company should conduct continuous marketing research to ensure that its outputs meet the needs of the customers. It should also develop an approach that ensures that the customers of the company have the requisite knowledge in the production. The company should also develop sound marketing strategies that will help in marketing the services it will offer once new services are invented.

October 30, 2023
Subject area:

Company Disney

Number of pages

1

Number of words

271

Downloads:

48

Writer #

Rate:

4.8

Expertise Disney
Verified writer

I enjoyed every bit of working with Krypto for three business tasks that I needed to complete. Zero plagiarism and great sources that are always fresh. My professor loves the job! Recommended if you need to keep things unique!

Hire Writer

Use this essay example as a template for assignments, a source of information, and to borrow arguments and ideas for your paper. Remember, it is publicly available to other students and search engines, so direct copying may result in plagiarism.

Eliminate the stress of research and writing!

Hire one of our experts to create a completely original paper even in 3 hours!

Hire a Pro

Similar Categories