The mystery shopping at Buy Buy Baby Shop

The mystery shopping at Buy Buy Baby Store was designed to examine the company's customer service, demographics, and surroundings. When running a grocery store, a business owner should consider a variety of factors. Many entrepreneurs are unaware of the high rate of failure that can occur as a result of minor concerns such as the company's name or the cleanliness of the premises. Aside from that, many things in company may be accomplished with adequate planning and well-defined procedures that encourage safety and customer satisfaction.

Results of the mystery shopping

According to the results of the mystery shopping, the management of Buy Buy Baby Store has implemented good tactics to ensure customer satisfaction. The name of the business is easy to remember and spell. Also, the logo of the store is appealing and every customer can relate with it. The shop attendants were polite towards me and willing to help. My experience at the store was exciting. From the moment I stepped into the store until I left, I did not experience any huge challenges.

Areas for improvement

Nonetheless, Buy Buy Baby Shop needs to improve on some few gray areas. First, cleanliness has been overlooked in the premises. The windows had traces of dirt and this made it difficult to see the items on sale from outside. As such, the management should ensure the glasses are cleaned on a daily basis. Next, some employees did not have the right uniform. This is very wrong since it was hard to differentiate the staff from the customers. The business should implement a policy that makes it compulsory for the workers to have similar attires. Another issue concerns the register systems. The systems were not functional thus causing delays at the cashier. The issue should be addressed promptly by purchasing new registers.

Summary and positive reinforcement

To summarize this, findings from the report will help the management of Buy Buy Baby Shop gain ideas on how best to improve customer satisfaction. Nothing is more frustrating than having a bad shopping experience. In addition, the paper serves as a positive reinforcement to those employees doing a great job.