A Transforming Experience

Most executives avoided the digital world in the early days of the web revolution. Thinking it was a transitory fad. My company flipped and concentrated completely on digital services rather than brick-and-mortar stores after proving that the internet would last longer. In today's world, digital technology assists businesses in separating and merging physical and digital processes in order to transform customers' purchasing experiences (Reinartz, Werner & Monika 42). The internet is widely used even in churches, where most Christians choose to read the bible they downloaded on their smartphones rather than lugging the printed book. Therefore, the retailers need to incorporate digital operations to provide efficient customer services.

In 2014, Darrell Rigby said that the retailers should provide digital experiences to the customers to help them shop quickly Rigby also added that the systems that existed were in a misguided condition to catch up with the advancement in technology (Kim et al. 27). Thus, providing digital services for the customers will increase the value of the organization by physical and online selling of the items. The internet enables the customers to order goods online for quick delivery (Blázquez 98). It also provides automated artificial intelligence that chats with the clients at the customer care desk. The improvement in the customer services also gives customers the right channels to fit their needs hence making the company have a greater competitive advantage in the global market.

In conclusion, the companies that provide their customers with digital services tend to transform their past physical experience. Providing the clients with a transforming experience helps the organization to improve its services and expand the capacity of the business.

Works Cited

Blázquez, Marta. "Fashion shopping in multi channel retail: The role of technology in enhancing the customer experience." International Journal of Electronic Commerce 18.4 (2014): 97-116.

Kim, Hye-Young, et al. "Consumer adoption of smart in-store technology: assessing the predictive value of attitude versus beliefs in the technology acceptance model." International Journal of Fashion Design, Technology and Education 10.1 (2017): 26-36.

Reinartz, Werner, and Monika Imschloβ. "From Point of Sale to Point of Need: How Digital Technology Is Transforming Retailing." GfK Marketing Intelligence Review 9.1 (2017): 42.