Coca Cola businesses history

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There are numerous multinational corporations headquartered in Atlanta. The Coca-Cola Company is one of Atlanta's most efficient businesses. In 1886, a pharmacist named John Pemberton opened a pharmacy shop and offered the syrup as a drink. During that year, Permberton died, and his most faithful customer, Asa Candler, purchased the syrup formula and promoted the company (Slater, 2001). However, as a result of the company's advertising, the company faced competition from other off-the-shelf items looking to steal its formula.  Consequently, Coca-Cola and its advertisements is a vital part of the Atlanta culture. Therefore, the Coca-Cola Company has an important relationship between the human behavior and the organization itself. The organizational behavior of the company plays a significant role in Atlanta whereby the human behavior in the organization categorizes the company concerning the corporate culture, leadership, also how teamwork is vital in the business, the interpersonal relationship and the motivational programs that run the company (Nelson & Quick, 2013).

Globally, the Coca-Cola Company has achieved its goals and targets from limited sources through the maximization of its profits and its promotion. Consequently, coca cola has beliefs and behaviors that are vital to the management and employees interact both in the company and outside the enterprise (Slater, 2001). However, the corporate culture develops over a period when the relationship between both the company and its employees develop.

The Coca-Cola Company has different indicators that control the company through its mission, objectives, workplace human rights, charity foundations, leadership, innovations, its historical background and its relationship with their stakeholders (Davidow & Dacin, 1997). However, due to the change in the environment and increase in competition, Coca-Cola Company has a mission of refreshing the world through its advertisement, branding and building loyalty of its customers through promotions. The leadership at the company has played a major role in the growth and popularity (Slater, 2001). Coca-Cola has organized its organizational leadership structure through the chief executive officer who is also the chairman of the board. Through its leadership, the company is committed to its mission and values that aid the companies’ sustainability, and through this, the company has benefited from its high-profit sales (Nelson & Quick, 2013).

The Coca-Cola Company has its organizational leadership structures that make sure the company is run in an efficient manner. However, the leadership structure is essential for accountability and directing the companies’ activities through a chain of command that is responsible for each level of leadership in the organization. Therefore, the coca cola company is a large corporation that has a centralized structure for easy management and accountability. Globally, the Coca-Cola Company has its activities as an organization centralized with regards to the company’s decision-making and planning for the future. Hence, within the Coca-Cola organization, there is a central governing body that is responsible for the making of decisions (Pendergrast, 2000). In this type of leadership, the making of decisions is clearer and direct as the deciding organ remains one. Such a perspective minimizes confusion within the organization and in turn, enhances better performance.

Teamwork is a necessary aspect for the success of companies. Such an attribute ensures that the company and the staff to become familiar with each other, thus learning to work together. Whereas there exist various ways through which teamwork is essential to a company, the most common include enhanced efficiency, delegation, support and provision and sharing of ideas. While working as a team, Coca-cola has developed various systems that contribute towards the efficient and effective completion of tasks in the shortest time possible. Faster and efficient completion of tasks, while individuals work as a team in Coca-cola, ensures that the company can handle more tasks, thus enabling the organization generating more revenue without having to increase the staff numbers (Davidow & Dacin, 1997). Such an aspect is of vital importance as it ensures that every team and department performs tasks in a joint manner, therefore, enhancing efficiency (Pendergrast, 2000).

A situation in which a company has employees that work as the team ensures that the members understand each other’s strengths and weaknesses. One of the most significant benefits attributed to teamwork for Coca-Cola Company is the aspect of delegation. With every employee knowing the others abilities, performances could be made proficient through the division of tasks among the members depending on their skills (Nelson & Quick, 2013). Without the establishment of a strong teamwork for Coca-Cola, the organization’s management would have difficulty in determining the best staff members better placed to accomplish certain tasks.

Every day comes with its challenges and for an employee, working in a strong teamwork environment plays a vital role as a support mechanism for a better feeling (Nelson & Quick, 2013). Moreover, members of a particular team would help improve the performance of others perceived to be weak, thus enabling a situation in which all the members work together towards the improvement of professional development. With the constant engagement between members of a particular team, strong relationship bonds are built, which ensure that difficult situations are dealt with collectively rather than on individual basis. Such an approach to performance concerning support has enabled Coca-Cola Company to run the different operations smoothly as members offer support to each other in stressful situations. Workplace teamwork is equally in important, especially in instances in which the members meet for discussions in how best to solve organizational problems. Coca-Cola has significantly benefited from such an aspect as whenever the team works together; team members have the comfort in contributing through the generation of new ideas. From the new ideas generated by the different team members in various departments, Coca-Cola has continually been increasing its product quality over the years, thus increasing sales thus increasing the Company's profits (Davidow & Dacin, 1997).

Interpersonal communication among the employees themselves as well as between employees and the management is indeed an important aspect. In fact, interpersonal communication stands as the lifeblood of organizations as it influences operational efficiency as well as facilitation of team work (Pendergrast, 2000). Coca-Cola Company has significantly benefited from its enhanced interpersonal skills, most especially for management, training and conflict resolution. A majority of Coca Cola’s training programs happen within the organization, and with effective interpersonal communication skills, the employees acquire the necessary skills necessary to effective perform different tasks appropriately.

Besides, interpersonal communication works as an efficient mechanism for resolving conflicts in the organization. Because of the differences in abilities and understanding among the employees, conflicts and misunderstandings are bound to arise. With the effective interpersonal communication skills employed by Coca-Cola, conflict resolution within the organization has become a significantly easy task. With the employment of interpersonal communication as a key component in conflict management and resolution, Coca-Cola has diffused the stressful environment as well as other hostile situations (Nelson & Quick, 2013).

Interpersonal communication is also a significant element in ensuring effective management at Coca-Cola. Every organization’s success lies in its ability to communicate effectively. Effective interpersonal communication is a vital pillar to proper management within an organization (Pendergrast, 2000). With effective communication, Coca Cola’s management has built a workplace trust and corporation among the staff, who are bestowed with the responsibility of furthering the business goals for increased profitability. Ineffective and rushed communication in a business usually results from sin time wastages, as most issues are revisited for a better understanding of the requirements.

Coca-Cola being an international brand has approximately 700,000 employees worldwide. Despite a significant number of staff members within the company, Coca-Cola has maintained its competitiveness among its primary challenges. Two major contributing factors contributing to the increased competitiveness sin the global market include acquisition and retaining the best employees as well as the production of quality products (Hays, 2005). To keep the best employees in an organization, one of the most important considerations involves offering sufficient motivation.

Motivation programs are important for the enhanced performance among employees. The three major motivation aspects that Coca-Cola employs to its employees include financial rewards, energizing environment, and training and mentoring. With employees having set targets to meet, Coca Cola offers financial rewards for the employees that reach the target pinnacles, considering the high competitiveness of the compensation (Nelson & Quick, 2013). Similarly, the yearly review program established by the organization provides the employees with opportunities to receive merit raises thus enhanced performance. Like in the case of financial rewards, the working environment also contributes immensely towards motivating employees. Productive work requires that employees work in peaceful environments free from stress. With the different Coca-Cola sites offering perk to employees, such staff finds the working conditions most appropriate for better tasks’ performances.

Employees are individuals that require constant growth in harnessing their skills and capabilities. At Coca-Cola, some developmental programs are offered, which ensure that the employees continually grow their skills and equally enhance performance. Similarly, the developmental programs work to motivate as well as encourage the employees in their work (Hays, 2005). Employees that undergo continuous training programs have a higher chance of becoming better performers in their individual tasks.


Organizational behavior refers to the study of the interaction of individuals within a group setting. In most instances, such a study is applied in the attempt of creating more efficient organizations. The vital element of consideration in the application of organizational behavior is the application of a scientific approach to the management of workers. From the above discussions, it is evident that Coca Cola as one of the reputable companies in Atlanta employs the various organizational behavior approaches to its operations, thus contributing significantly to its advanced performance against the competitors in the industry. In meeting the ever changing demands of the customers, Coca Cola has addressed various issues that are directly involved in enhancing performance towards the attainment of success. From the various aspects such as motivation for employees, leadership, effective teamwork, and corporate culture, Coca Cola has remained one of the world’s most reputable brands in its operational industry, thus a contributing factor towards its advancing performance.


Davidow, M., & Dacin, P. A. (1997). Understanding and influencing consumer complaint behavior: improving organizational complaint management. NA-Advances in Consumer Research Volume 24.

Hays, C. L. (2005). The real thing: Truth and power at the Coca-Cola Company. Random House Trade Paperbacks.

Nelson, D. L., & Quick, J. C. (2013). Organizational behavior: Science, the real world, and you. Cengage learning.

Pendergrast, M. (2000). For God, country and Coca-Cola: the definitive history of the great American soft drink and the company that makes it. Basic Books (AZ).

Slater, J. S. (2001). Collecting brand loyalty: A comparative analysis of how Coca-Cola and Hallmark use collecting behavior to enhance brand loyalty. NA-Advances in Consumer Research Volume 28.

April 19, 2023



Corporations Marketing

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Coca-Cola Company Customer

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