Facebook and microblogging

Facebook and FriendFeed

Facebook is a social networking platform that makes use of FriendFeed, an image-based microblogging platform. The microblogging platform was purchased by Facebook Corporation in 2009 for a total of $32.5 million in Facebook stock and $15 million in cash. The purpose of using Friendfeed is to spread communications to customers more widely. Real-time information updates from Facebook users or the administration are provided by the microblogging platform. Additionally, Facebook users are informed about the new product via advertisements that take the shape of graphics and simple text.

Facebook's Use of Blogging Platform

Facebook uses the blogging platform to keep its users informed about current events. The blogging site collects essential information from other social media websites and conveys it to the Facebook users in the form of a stream of updates (Magnani, Montesi, & Rossi, 2012). Further, FriendFeed is used by clients to bookmark websites that contain crucial information and they would like to visit at a later date. Besides, FriendFeed obtains information from blogs and makes it available to Facebook users in the form of headlines. Through the blogging site, clients can send messages to their colleagues within the same platform. They can also upload files and images to their friends. The image is a reflection of local and global mores.

Competing with Other Social Media Sites

Due to the effectiveness of FriendFeed blogging site, Facebook can compete with other social media sites such as Twitter. The information disseminated fits both local and international users. Therefore, local users use FriendFeed within Facebook to keep in touch with one another. The global community uses the microblogging site to share valuable information on occurrences around the globe (Badge, Saunders, & Cann, 2012). The sharing of information by both local and international users creates cohesion in the online community. Facebook management has added security features to ensure that information shared among clients is safe.

Reference

Badge, L. J., Saunders, F. N., & Cann, J. A. (2012). Beyond marks: new tools to visualize student engagement via social networks. Research in Learning Technology.

Magnani, M., Montesi, D., & Rossi, L. (2012). Conversation retrieval for microblogging sites. Information retrieval, 15(3-4), 354-372.