indian industry fashion designers

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Fashion Designers and Their Impact

Fashion designers make clothing based on their imaginations, using exclusive materials, and are often coming up with fresh designs (United States Department of Labor, 2017). People enjoy purchasing clothing from fashion designers because of their creativity. Generally, they choose the fabrics and designs and then send the creators advice on how to finish the project. Any designers will create clothing on their own. A standard working climate for a fashion designer is not a source of concern since they have a consortium from which to select (United States Department of Labor, 2017). Fashion designers may open a retail store, a wholesale distributorship, or a production business in today's market structures. Customers to fashion designers have an extensive market across the society. In India, the business creates employment and attracts a huge number of developers. Moreover, the work channels a series of research about the industry by scholars and business specialists gain interest in the sector, raising much concern from all sectors. Understanding the sector needs a brief historical account of the fashion industry, the driving trends, and the contribution to the financial income of the country, which is the focus of is paper.

The Growth of the Fashion Industry

Most fashion designers have preparations either to design or to run a merchandise. Their interest may be ingrown or from other inspirations. Currently, fashion designers take a leading role in the market, to make and sell the best clothing. India's population is large enough to accommodate the fashion designers (United States Department of Labor, 2017). The United States Department of Labor (2017) denoted that in the recent years, they have grown to capture the large market globally, and contributed to the economic growth of the country in several ways. Local business revenues and exports are leading ways through which fashion designers engineer their fashion design business. Here are a few components to explain the growing industry.

Increase in Spending

In 2016, market statistics indicated that fashion design markets and incomes would increase by 86% by the end of 2018. The first reasons for the increase are the rising income of the people of India (Jones, 2007). In the recent years, Indians generated a remarkable revenue and chances of increasing their spending on styles and fashions were high. In the same research, it apparent that spending increased by $4.2 trillion, creating an impact in the economic gains. Other than the local market, the international scene benefitted from the same fashion industries from Indians fashion designers.

Creativity of Fashion Designers: Current and Traditional

The trends introduced by fashion designers change from the old and boring style to a breed of creative designs. Most of the developers in India have an insight to the needs of the people looking into the changing tastes across the world. The amassed creativity of most fashion designers expanded their market (Jones, Lorenzen & Sapsed, 2015). In the same time, the Indian fashion designers changed their style of design from the old weaving to the use of machines. Using machines increased the production by reducing the production hours. Additionally, computer aided designs in fashion and new trends earned fashion designers a chance to make the best for the people.

In India, people have the love for traditional clothing and fashion. Indians have a type of clothing called handloom. Increasing the use of handloom makes it easy for the people to enjoy traditional clothing. With the love that Indians have for their traditions and cultures, they increased the demand for fashion and made it best for the people to increase their spending. Such appeals to the eye emerged and extended the options that the people had, as Jones (2007) discussed. Additionally, the broad categories of Indian-wear made it easy for the fashion designers to make their best from the textile and fashion industry.

Full Market in Local and International Scene

In the tune of changing tastes and trends, global markets took advantage of globalization to trade in Indian clothing. People borrowed cultures and preferences from the fashion industry. As they change their styles, they get access to Indian designers. Export and local trade increases, and increases the economic gains. It is worthy to note how the fashion industry enhances the growth through taxation in the country. Taxation of incomes earned by people is an easy method to increase the benefits of individuals to their country. Verma of Reuters (2017) recorded that exports through the major ports increased the amount India generated. In 2017, India increased her levies on export and imports on all the goods (Verma, 2017). The combination of tax increases the incomes people get from their country in the fashion industry.

Educators and Consultancy

In the quest to increase the job opportunity in India, fashion industry attracted a good number of educators. More students were getting into the education system with the desire to join fashion design and production (Schaffer & Saunders, 2012). Most institutions increased the capacity to train students in the fashion industry. One of the improvements students needed was the upcoming changes in style. From 2012, educators and institutions increased their incomes through training and consultancy. People who had consultancy firms about trends were becoming high in number (Schaffer & Saunders, 2012). Individuals and retailers needed new ideas of creating and running such business ideas. Experts had a second opportunity in making this a realistic dream to the people.

Marketing and Selling Skills

Most fashion industries in India expanded from the dominance of two formats of sale, manufacturing and retailing. The original selling strategy was by manufacturing. One of the ways the fashion industries grew was to increase the industrial systems from the one-line manufacturing to various systems of outlet their goods (Bailey, 2011). Different structures of sales included retailing, wholesale, and the latest online system. Some manufacturers gave the fashion designers the completed materials and presented an opportunity for them to choose what they needed to make. Individuals also increased their tastes and went for their fashion choices from the several outlets. In the increasing taste, the different fashion designers enhance their income and the entire country.

During the technological revolution, fashion designers improved their earnings by using computers to generate classic designs. Individuals made a similar access to the fashion designer after choosing their type of clothing. The result was an increase in communication between the customers and the designers (Bailey, 2011). Computer and mobile revolution increased the same concepts and made fashion designers make brilliant and enhanced products. As these changes, people came up with styles of trade systems to ensure the people had access to all the markets they could. In the same aspects, they had the ability to change the tastes and convince the buyers of quick ways of buying of their fashions and designs (Bailey, 2011). With the competition around the world, the fashion industry increases the access to the market.

Challenges and the Future

In spite of these factors, the fashion industry suffered a blow when designers intensified their bid to expand. One of the challenges was to cover the full market, as a single country. Other competitors came into the market and decreased the incomes people made from the industry. Other countries produced their clothing, with their fashion designers, and limited the Indian market (Fleisher & Babette, 2015). Additionally, tastes did not catch up with all the people from the market. Promoting values of national unity and local industries made it difficult for other people to ignore their local fashions. Most competitors invented similar methods of production and marketing (Fleisher & Babette, 2015). Consequently, increased models for the fashion industry improved. For the Indian fashion designers to benefit from the market, the fashion designers had to reduce their prices. Cutting their prices to sell more in the market meant a few things; reducing the quality or reducing the profits. With the possibility of a reduction of sales, the fashion designers cut their sales. These challenges must be fought to increase the sales of fashion designers and have a positive return in the industry.

Future of Fashion Industry

Fashion industry develops and increases every day from the different concepts and the people working to increase their incomes. People are coming up with the various techniques of sales, like online and other internet sales (Jones, Lorenzen & Sapsed, 2015). The trade liberalization between India and other countries increased the business connections between the countries under consideration. More fashion styles and designs are to increase in the coming years, with people likely to take the charge of their particular style (Shishoo, 2012). These changes with time and the fashion industry may have more to work on and increase their sales.


The fashion industry identifies the right clothing and the designs people need to determine the right people and make them their clothing. Indians make their dressing from original fabric and extends the same concept to the entire industry. In the same design, the few practices that improved sales in the fashion industry varied. First was the increased spending be the Indian population coupled with the reduction of prices. Fashion designers also came up with different mechanisms of creating tastes and diverse designs. As a result, the people made it possible to have the increased sales in the industry. Marketing and distribution industry improved the market share and the worldwide reach. Some of the distributions have foreign branches to which their designs and products reach. With varying tastes, proper communication, aces to the market extended the earnings. The state received incomes by the taxes both to individuals working as retailers and at their ports during exports to other markets. The challenges they experienced were the intense competition from other countries in the global market. In future, Indian fashion designers must beat the challenges of working in a competitive market to increase their incomes. In future, they can improve their market share and make the best gains and survival.


Bailey, M. (2011). Internet marketing: An hour a day. New York, NY: John Wiley & Sons.

Fleisher, C., & Babette, B. (2015). Business and Competitive Analysis: Effective Application of New and Classic methods. Upper Saddle River, NJ: FT Press.

Jones, J. (2007). Fashion design: The art of style. Mankato, MN: Capstone.

Jones, C., Lorenzen, M., & Sapsed, J. (2015). Entrepreneurship in creative industries and cultural change. In The Oxford handbook of creative industries (pp. 201-2014). Oxford, U. K: Oxford University Press.

Schaffer, J., & Saunders, S. (2012). Fashion design course: Accessories. Barrons.

Shishoo, R. (2012). The global textile and clothing industry: Technological advances and future challenges. Cambridge, U. K: Woodhead Pub.

United States Department of Labor. (2017). Fashion designers. Retrieved from

Verma, N. (2019, January 19). India to levy service tax on freight for imports on delivered basis. Retrieved from

January 05, 2023



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