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In order to ensure successful communication, business documents must incorporate both text and images. The message sent demonstrates a variety of traits. These include being simple to understand, which keeps viewers interested, straightforward to explain, and keeps errors to a minimal. Different methods can be used to produce pertinent documentation.
The term "composition" describes the parts that come together to make up a single item in a document. The positioning of the images in a charter is the main focus. The technique is on the principle that to achieve the success of the paper that integrates scribed and visual elements, the organisation of the two must be in tandem. In this method, every point of the document has deliberate inclusions and omissions geared toward uplifting the intended message.
Association: - Another method for efficiently incorporating visuals and text is interlinking. The technique considers the themes of the message and uses the same to apply the relatable images or videos into the document. The thematic relation of the two yields a strengthened outlook of the work to be presented. In most instances, it offers familiarity with what is unknown from the wordings at hand to what readers have experienced.
Body/Symbolic techniques: Non-verbal cues are a vital part of effective communication. Therefore, the use of symbolic languages within the ocular parts of documents submits specific messages to potential clients. The employment of such language techniques is especially prime in works that target a wider audience, and thus, the writer can relate to their principles and practices. Based on how versed the writer is with the audience, then symbolic language techniques will be put to use.
Vector technique: - It categorically puts to thought the psychological path a reader may take. As a result, it amalgamates visuals and text on the given principle. Additionally, it extrapolates the description of the written content differently, for instance, citing narrative that talks of how large an item is or how superior it is. Vectors depicted in the image or the video shows many small details and the central message as large. Also, it highlights all negatives while placing the intended positive in perspective, respectively.
Based on the methods discussed above, combining visual and text in a business document enhances the effectiveness of communication. Integrating the two writing perspectives order to attain desired levels of transmission requires numerous techniques. The various methods are; association, symbolic language, composition and vector techniques. In achieving the aspired integration, the mentioned methods are used as standalone or as a mix.
Bovee, C. L. & Thill, J. V. (2016). Business Communication Today. London: Pearsons education
Schnotz, W. (2015). An integrated model of text and picture comprehension. The Cambridge handbook of multimedia learning. Cambridge: Cambridge multimedia learning
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