The Impact of Disruptive Innovation on Amazon

252 views 2 pages ~ 304 words
Get a Custom Essay Writer Just For You!

Experts in this subject field are ready to write an original essay following your instructions to the dot!

Hire a Writer

Jeff Bezos and the Founding of Amazon

Jeff Bezos first founded Amazon Company in 1994. The company since then has made tremendous impact in internet business. An internet retail company majors in book selling and buying. Through technological innovations, the company has attracted many customers world over as it offers perfect electronic commerce at the convenience of the customers. The company mostly employs computer-clouding technology through which they offer online retail services. Moreover, they have diversified their websites so that they have a different website for United States, United Kingdom, France, Ireland, and Canada. Moreover, the company has enhanced its technology so that they are able to make international shipping of their products.

The Impact of Innovation

According to Clayton et al (2015), disruptive innovation refers to the use of technology to make immense change in business. Through disruption, small companies are able to make progress and challenge large established businesses or companies. Amazon is thus considered a disruptive company because it was started at a time when most book retailers only sold books on visible bookstores. These retailers overlooked the modern trend and the customers’ needs to be offered book retail online. Amazon in its innovation recognized customer needs to be given easy access through internet platforms. The company grasped the opportunity to offer online retail that most companies had overlooked hence attracting large online customers. Besides, the electronic commerce absolutely favored the customers through convenient sales. The company also created new market footholds through its technological innovations (Clayton et al 2015). Previously, most booksellers used physical bookstores to sale to their customers. Contrary, amazon saw the need to transfer the physical retails to e-commerce to meet the new demands of book buyers.


Clayton C. , Michael E & McDonald R. (2015, December 15). What is Disruptive Innovation? Retrieved July 20, 2018, from Harvard Business Review:

September 04, 2023

Business Economics

Subject area:

Amazon Company Innovation

Number of pages


Number of words




Writer #



Expertise Innovation
Verified writer

I enjoyed every bit of working with Krypto for three business tasks that I needed to complete. Zero plagiarism and great sources that are always fresh. My professor loves the job! Recommended if you need to keep things unique!

Hire Writer

This sample could have been used by your fellow student... Get your own unique essay on any topic and submit it by the deadline.

Eliminate the stress of Research and Writing!

Hire one of our experts to create a completely original paper even in 3 hours!

Hire a Pro

Similar Categories