The Use of Ethos, Pathos and Logos in the Marketing of Corona Extra Beer

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A brief description of the corona extra beer image.

a) It displays shores scenes of the ocean.

b)  a piece of lime

c) Yellow, and black color.

C. Thesis.

a) The paper will analyze the image of the bottle of Corona Extra beer using visual rhetoric appeals like the ethos, pathos, and logos.

3) Body Paragraphs

A. Purpose of the Image

a).  To grab the attention of potential customers

B. Ethos

a). Meant to gain confidence and emotions of the corona customer’s, ethically.

C. Pathos

a). Meant to give emotional responses to the viewers and potential customers.

D. Logos

a). Meant to provide logical reasoning to the customers of the beer as to why they should purchase the product.

4) Conclusion

A. There is an effective and efficient use of the three rhetoric techniques, namely; ethos, logos, and pathos in corona extra beer image as a marketing strategy to win more customers.

September 18, 2023

Business Food Sociology



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