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The existence of the Apple logo is widely recognized due to the presence of the brand all over the world. The logo boasts a simple, recognizable design that all colleagues can use. A logo grabs your audience's attention quickly and very easily. A charming apple with a piece on the right side will grab the attention of any audience. The optics behind it make it very platonic on the outside and very seductive on the inside. The right chunk of logo easily captivates everyone. The Apple logo is smooth and well-proportioned as well as a solid shape that can be clearly seen and differentiated. Its shape is so unique in a way and exudes the sense of power. The logo is so easy on the eye ,the logo is bold .The logo is distinctive as well since it does have a clear contrast in regard to shape recognition. The logo is symmetrical.
According to Gernsheimer's criteria, the logo is effective based on the color and the shape that the company chose to use(Borchers, T. (2012). The company does not incorporate the use of words in its logo. The logo is rendered in silver which offers the high-tech feel to a superb brand. The logo does evoke certain emotions and also communicates the continued creativity and the innovation of technological products as well as create a durable memory for the company's brand to the audience. It's used as the facial identity of the company at all times. The apple is a symbol of knowledge. That makes it an excellent choice for a company that prides itself on innovation. It's one of the most successful and recognizable logos of all time. There is little that can be changed in the logo to appeal to the general masses and target groups.
Borchers, T. (2012). Persuasion in the media age. Waveland Press.
Schudson, M. (2013). Advertising, the uneasy persuasion (RLE Advertising): Its dubious impact on American society(Vol. 6). Routledge.
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