Competitive Advantage of Dell

Dell's competitive advantage entirely focuses on their customers, and this has made the company remain the best in technology and other computer systems. The company's marketing strategy differs from that of its competitors due to the regular telephone and online interactions with its customers. The positive relationship has enabled Dell Company to understand the unique needs for computing, and this has positively impacted individual and corporate productivity.

Question 2

Dell can continue to grow in the heavily saturated market if only changes are made in the company's business model. For instance, implementing a cost leadership strategy will enhance the relationship between the company and its products’ consumers and this will have a significant impact on Dell’s business performance.

Question 3

When Michael Dell eventually leaves the company, Dell’s overall performance will be negatively influenced. If the CEO succession is not well-managed, it may lead to loss of organizational power, lack of customers’ retention, reduced employees’ performance due to new company policies and fear or reprisal. All these factors may lead to significant problems in the company including loss of revenue, low productivity and high competition from firms such as Lenovo and HP.