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Content is the final option for originality in product marketing. When the information is pertinent, the product sells swiftly. The primary cause behind the incoming effect from partner sites and outposts is content (Spais 2010, p. 7). Thus, content marketing entails disseminating knowledge to the appropriate target demographic (Odden 2012, p. 52).
Exploration is a key component of content marketing since it allows customers to obtain accurate information about a product (Ashley and Tuten 2015, p.20). This is made feasible through the use of search engines, blogs, publishers, and social networks. Promoting and publishing contents, therefore, draws people to the content hub (Hollebeek, Glynn, and Brodie 2014, p. 151). SEO techniques enable the search engines to rank and locate websites, and therefore it is important to have updated content.
Acting regarding publishing valid information is important as it helps in decision making. The more information is published the more the chances of the website containing keywords (Kim and Jones 2009, p. 285). Content hub, therefore, needs to be inspirational and problem solver to most of the challenges that the people face.
Inbound marketing mainly entails attracting the customers to the services and products through search engine optimization and content marketing. Inbound marketers have the responsibility of tracking traffics for their websites (Gong, Stump, and Maddox, 2013, p. 222). The shares and comments on the content show that they have high value. Increases in the number of lead conversations show the conversation is valuable and worth discussing.
Content marketing mainly entails sharing, consumption and sales generation metrics (Enge, Spencer, Fishkin, and Stricchiola 2015, p. 45). Such is important because it helps in determining the channels and the individuals who received a particular content (Corley II, Jourdan, and Ingram 2013, p. 176). Thrilled customers are important in media marketing, and they should be engaged with lots of professionalism.
Ashley, C. and Tuten, T., 2015. Creative strategies in social media marketing: an exploratory study of branded social content and consumer engagement. Psychology & Marketing, 32(1), pp.15-27.
Corley II, J.K., Jourdan, Z., and Ingram, W.R., 2013. Internet marketing: a content analysis of the research. Electronic Markets, 23(3), pp.177-204.
Enge, E., Spencer, S., Fishkin, R., and Stricchiola, J., 2015. The art of SEO: mastering search engine optimization. Sebastopol, CA: O’Reilly Media.
Gong, W., Stump, R.L., and Maddox, L.M., 2013. Factors influencing consumers’ online shopping in China. Journal of Asia Business Studies, 7(3), pp.214-230.
Hollebeek, L.D., Glynn, M.S., and Brodie, R.J., 2014. Consumer brand engagement in social media: conceptualization, scale development and validation. Journal of Interactive Marketing, 28(2), pp.149-165.
Kim, S. and Jones, C., 2009. Online shopping and moderating role of offline brand trust. Direct Marketing: An International Journal, 3(4), pp.282-300.
Odden, L., 2012. Optimize: how to attract and engage more customers by integrating SEO, social media, and content marketing. Hoboken, New Jersey: John Wiley & Sons.
Spais, G., 2010. Search engine optimization (SEO) as a dynamic online promotion technique: the implications of activity theory for promotion managers. Innovative Marketing, 6(1), pp.7-24.
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