Identifying product and service

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The cleaning products and facilities

The cleaning products and facilities will be the products of choice. The goods and services are selected based on the prospective consumers' environmental and health needs. The goods serve the entire purpose of the Dum Company. The products' operation provides consumers and outsourced service suppliers with safe and caring facilities (Asano, 2007). The goods are designed with human life in mind and can perform a variety of purposes in homes and workplaces without causing damage. They contain no man-made chemicals that can cause skin irritation. Therefore the products can be effective in the services such as washing the floors, beddings and even hands. The liquid soap products are manufactured in various Dum ecological factories all over the world, and they have been very sustainable in the industry. From the production to the service providers who undertake their function in various regions, the limit in their operation is based on environmental impact (Mohhamaddi et al. 2014. Our service providers who educate about the usage of the product and also provide services related to the Liquid soap product a4re also much concerned with the environment around them and the whole market as a whole.

Process Type Suitable for the Product

The role of the process in the volume variety and strategic performance objectives creates the overall design and the management approaches in the Dum washing product company. The process type is chosen based on the general approaches to the business and management processes in the Company (Niknam et al. 2011). Being that Dum company is a manufacturing company accompanied by few services, the product type chosen will allow for the accommodation of all production and service provision.

Continuous process of production

The process type is chosen due to its streamlined nature. It involves the ongoing manufacturing from the start till the end product of the liquid soap product and the cleaning services. The process has made the company operate 24 hours a day for the whole seven days a week. The supervisors can therefore monitor the continuous performance and operation all through. The process ensures material processing without any interruption in between the process (Bahmani and Azizipanah. 2014). The company manufacturing process of the liquid soaps can then be in continuous motion during then chemical reactions when subjected to the mechanical operation or heat treatment. The process is most preferred due to its minimal maintenance shutdowns. The best machines used in the process can go for two years without maintenance. Fire instance the Blast furnaces which runs in the period of four to ten years without breakage. The process is adopted as it involves two flexible processes.

The mass production flow and the Batch production flow

The mass production flow and the Batch production flow are the basic types of this type of process. Dum company can then use mass production flow to produce various types of products on a large scale. The products are then taken to the storage facility until the right time of demand is reached (Mohhamaddi, et al. 2014). The goods can be produced with the help of a single series operation or a single type of operation. The process production flow allows the company to produce a single product and stores it in a warehouse until the right time for its demand is reached. The market is then the determinant of the product releases. The flexibility of these plants is always zero because in most cases, the product being produced in a single variety. The company can then still on mass or process flow according to market trends and seasoning.

Service process

The best service process on the company cleaning services is the professional services. The company services are of high contact processes customers greatly depend on the time that is considerable for the service provision. The professional clearness use machines and the liquid detergent do laundry and cleaning ins various offices and organizations (Stoppatto, 2012). The services being provided by the cleaning agents are very adaptable to be flexible to the changing needs of customers. Therefore they provide the high level of customer satisfaction. Even though there are equipment involved in the service provision, individual skills are very important and are the first consideration in the customer servicing (Cruz, 2012). The services also take part in sales of the company as the liquid soaps products are paid for separately than the service provision.

The importance of Process to Product

The Continuous process is essential in the volume and variety relations of the company. Since the process involves two process flows in the production. The mass production ensures that the company produces more varieties in the enterprise that are stored in the warehouse to wait for the demand with the changing trends in the market (Niknam et al. 2012). The liquid soap can then be produced in different color and their nature of solvency to different liquids. Also, the variety depends on various purposes in the cleaning. The hand was soaps are made to be of different variety to washing liquid soaps and floor cleaning soaps. The varieties are made with no demand at hand and are taken to the warehouse to wait for their demand to rise in the market. The demand is realized as a result of frequent advertisement to the market.

The continuous mass flow process is characterized by low volume and wider variety and thus gives the company a chance in satisfying different demands in the market (Niknam et at. 2014)The wide variety of the production is very advantageous to the company as it secures a wide customer base in the market. Different consumers of the liquid soaps have got various taste and preference when it comes to the soap products. The wide variety then gives the customers substitutes and choice variation of the products. The company can then guarantee a constant sale in the market of its production. The varieties are also readily available in the warehouse and therefore, the time of the customers is satisfied. The goods can reach the market any time they are being demanded.

In line with the performance management objectives, the continuous mass production flow ensures a continuous flow of goods and depends on the market demand. The management of the production and distribution can therefore plan for their schedule and performance in the market. The goods are only taken to the market when demanded, and therefore there are no cases of excess supply and damage of goods (YIN, et al. 2009). The cases of high inadequate supply are also managed effectively since the production department already have the continuous flow of the products, and therefore the goods can be released any time they are needed in the right quantity.

The work in progress in the production is also minimized as a result of the availability of the warehouse. The goods are then stored in the warehouse according to various varieties that have been produced. The work in progress is limited since the production is continuous and it is one time. The goods are produced in small volumes but of wider variety (Bisen and Srivastava, 2009). The management can, therefore, have a clear record of the good undergoing production and the final goods that are in the warehouse. The supervision is easy, and few instructions are involved. The production panel knows what they are expected to achieve and the production is distrusted according to the variety. The supervisors can therefore know what is expected from each division of the production and follow the process keenly.

The material handling in mass production is also enhanced and therefore performance is automated. The materials are handled by machines which reduced excess damages and the efforts needed in the process. The end products of the productions are therefore of high quality and standards. The queuing of the materials is limited due to continuous production. This allows for continuous performance in the production as there are not barriers that can lead to a stoppage of production (Weining, et al. 2010) The materials are taken to warehouse allowing room for continuous performance. The mass production under continuous process then essential for the future expectation of the Dum Company.

Service Process: Professional service and How it is Suitability

The professional service process has allowed for wider variety and a significant capacity of the service provision to the prospective clients. The equipment in the service provisions is of various categories. The mobile washing machines, floor cleaning machines, body hygiene and furniture cleaning machines. The products are then produced according to the expected variety of the intended services. The clients requiring these services are also classified according to the office, home-based and institution based on demand (Bisen, 2009). The services are then diverse with the service provider employed according to their skills in performance and equipment management. This has been of great significance to the management to coordinate duties in each cleaning department. The record can be kept according to the product being used in each category and the volumes involved in the process. These service functions are essential for the company, and the ease of management plays a great role in building the reputation of the company.

Type of Layout

Process or Functional Layout

The product layout type is chosen due to the objective of improvement in performance and continuous relevance in the market. It is also best preferred due to the production variety, and low volume needed involved in the continuous mass production. The processing equipment and machines are not arranged according to the product and operation sequences but rather the nature and type of production at hand. The layout allows for coordination of nonstandardized goods and is very flexible to any change in the method of production (Bazmohammadi, et al. 2009). The system is also suitable since the production is not repetitive. The goods are produced once. The machines are placed together in groups according to the operation facility. The washing detergent equipment is put in one place as well as the handwash soaps production machines are placed in a single facility. The layout is more efficient since it reduces the levels of machine duplication and thus reduced the investment placed on the machines. It also allows for easy supervision as the production is specialized in different divisions.

The cycle time and Objectives

The production of the product involves four cycles in the management of the production. The product cycles have been fully integrated with the objectives of the company. The total production takes place in a period of 1 week in each volume. The following are the stages involved.


The stage involves the market research on the expected demands by the consumers in the market. The research department explored the types of liquid soaps in the market and how consumers relate to them. The company then produces a more advanced product that will divert the attention of customers.


Through marketing and customer relation, the product of the company ensures full recognition in the market. This increases the customer base and demand. This is always intended in the first month of production.

The maturity stage

After three months of operation, the company is fully integrated into the market. At this level, the competition and sales in the market are at a saturation point, and the competitors are not a threat to the company at any time. This can go for five years of constant operation and maturity.

The decline stage

The sale will start to go low in the 6th year of operation as the company will need to make changes to the trends in the market and demand. The company has to make the necessary adjustments in the industry and technology on products.

Objectives Related to the Cycles

The main objective of the cycle involved in the production is to create market share. The advertisement in the introduction cycle and research finds various opportunities in the market. The second objective is to increase the market share and sales by constant marketing and study of demands in the market. The growth stage is involved in this process (Yang et al. 2011). The product is fully integrated into the market making it more available to consumers. Maximization of profitability and prolonged life of the products are also the intended objectives to be achieved by creating perfect competition and recognizing each trend in the market to satisfy customer needs.

Problem Management and Quality Maintenance

The product is essential in problem management as the method of handling the materials is done by more standardized equipment. The standardization has made it possible to avoid the problems associated with quality and in standards of goods (Chen, et al. 2011). The late delivery is eradicated due to storage of goods in the warehouse making them available at any time. The quality is also maintained due to proper handling, and the methods of storage are efficient to increase the value. The service process has also been divided according to the necessary satisfactions needed in each category. The clients are satisfied with the end product of the production and service delivery.


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December 28, 2022

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