Consumers buying behavior

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A number of variables influence consumer purchasing behavior and serve as the foundation for such decisions. Over time, advertisements have been the element of company advertising that has had the most impact on consumer behavior, resulting in increased purchasing of specific products by people all over the world. The Buzz criteria during this year's Super Bowl demonstrated that the current climate shows impactful advertisements failing to transfer into purchase consideration.

Consumers' purchasing habits have changed, and the factors influencing their decisions no longer depend on the allures of various advertisements that marketers and commercial organizations present. The current trends in consumer culture have also made it difficult for ads such as the ones Buzz criterion air in super platforms such as the Super Bowl does not convert to purchase consideration. The Internet-inspired atomization of consumer culture plays a fundamental role in influencing purchase decisions.

Furthermore, the brands did not convert to purchase consideration due to a large number of brands that go through the advertisements and consumers find it difficult to notice some of them. As such as, it is difficult for some of the brands to stand out in a crowded field of competitors. Despite all the existing striking elements of a brand being on the Super Bowl, it has a huge amount of confusion as people get to see close to 60 to 70 ads as well as network promo spots.

Besides, the ads possibly did convert into purchase consideration as they failed to address the varied needs of potential consumers, failure to relate with the customers, targeting wrong audiences as well as the lack of a strong call for action. In short, the reasons mentioned above explain why the most impactful brands such as Busch, Google, and Anheuser did not convert to purchase consideration.

March 02, 2023

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